For Twilio · Staff PM, Onboarding and Compliance

James Matlick

I build with AI agents every day. Before that, 12 years in B2B data.

Qualifications

15 yearsproduct management
5 yearscustomer support and account management
20 to 300+publisher partners grown at Madison Logic
Download resume (PDF) jbmatlick@gmail.com (914) 523-6060 LinkedIn shrinkmystack.com Relocating to Austin, TX

In your words

The Twilio Magic names five values. Here are three, in your words, and how each one shows up in my work.

01Ask "what if?""We let our curiosity lead. We embrace change and transform uncertainty into possibility."How I think → 02Own the outcome"We do what we say and are accountable for the results."How I move → 03Wear the customers' shoes"We listen to and learn from our customers, and we build the future with them. We win when our customers win."My craft →

How I think

Ask "what if?", in my words

I help define the mission.

First principles and high impact are how I think about mission and priorities.

I start from what the customer actually needs and why. That becomes the mission. Then the work with the biggest impact goes first.

How I move

Own the outcome, in my words

I help execute it quickly.

The roadrunner is my animal: one speed, go. I don't wait to be told. I spot the problem, write the plan and get it moving. I think in days, not months.

At ChatB2B, a team of AI agents builds the product. I cut the work into releases of one to three days and decide what ships.

49 production deploys in under four weeks.

My craft

Wear the customers' shoes, in my words

The right tool for the goal.

Support, training, process, automation, product and technology are all tools. My craft is matching the right one to the problem so the customer actually reaches the goal. Not everything needs a hammer, because not everything is a nail.

Whatever the tool, it takes every team. I line up product, engineering, operations and sales on shared goals, so everyone can just go.

Biggest result: I rebuilt Madison Logic’s platform. Revenue up $22M, support costs down $500K a year.

Clients across North America, EMEA and APACProcessMadison Logic: set up the UK office structure and a 25-person India tech team working at product's direction.
Ad tracking kept tripping people upTrainingWellput: docs for clients, and tag training for customer success.
Bring hundreds of partners on boardProductMadison Logic: grew the partner network from 20 to 300+ media companies and publishers.
A client's tracking needs fixing nowSupportWellput: I joined client calls and owned onboarding when needed.
Run campaigns without a big engineering teamAutomationWellput: AI ran ad targeting and quality checks.
Grow revenue from media inventoryTechMadison Logic: rebuilt the platform. Revenue up $22M, support costs down $500K a year.

Goal reached.

Why Twilio

Onboarding is the first product every customer uses. It should be fast and still pass every check.

I've owned onboarding from both sides. At Madison Logic I led client implementations and partner relationships, then grew the partner network from 20 to 300+. At Wellput I owned onboarding when needed and led the shift to AI-first development across onboarding, operations and technology.

Today I build with AI agents every day. I want to help Twilio make Trust Hub registration something customers love, without lowering the bar.

Experience

ChatB2B (ShrinkMyStack) · Co-Founder (Product & Technology)

Nov 2025 to Present
  • Set product strategy for ShrinkMyStack, which helps finance and IT leaders control SaaS and AI spend.
  • Built two AI agents that run buyer research for marketing teams inside their AI assistant.

Wellput.io · Head of Product

2021 to Sep 2025
  • Owned the product end to end, from strategy and roadmap to how the team ran it. Helped take the company from pre-revenue to about $3M in annual revenue.
  • Led the shift from traditional development to AI-first development across onboarding, operations and technology.
  • Designed an order and budget engine (pacing, attribution, budget controls) across hundreds of newsletter placements.

Frequency · Advisor

Jun 2024 to Jun 2025
  • Set the strategy and roadmap for its podcast ads business.

ShareThis · Sr. Director of Product

2019 to 2020
  • Aligned sales, operations, product and tech on a revenue-weighted roadmap.

Madison Logic · Marketing to Director of Product

2007 to 2019
  • Owned the company's largest client (IBM) and largest partner (IDG).
  • Directed a 25-person engineering team in India and set up the structure and roles for the UK office, supporting clients across North America, EMEA and APAC. Cut delivery time in half.
  • Helped lead the company's shift from lead generation to account-based marketing.
  • Grew the partner network from 20 to 300+ media companies and publishers.

Syracuse University · BS, Finance

2007

Skills

AI agentsTesting on real dataSafe launchesAPI design Anthropic ClaudeOpenAI (ChatGPT, API)Google GeminiCursorPythonSQLAWSGoogle Cloud

Want the one-page version?

Download resume (PDF)